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Ebook Macroeconomics 7e Global Edition by Olivier Blanchard

EBOOK

Book Title:  Macroeconomics, 7th Global edition

Author : Olivier Blanchard

Publisher: Pearson Education Limited - Prentice Hall © 2017

File size :  11.22 MB (pdf - wm)

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EBOOK Applied Statistics in Business and Economics 5th Edition by Doane and Seward

EBOOK

Book Title:  Applied Statistics in Business & Economics, 5th edition

Author : David P. Doane, Lori E. Seward

Publisher: McGraw-Hill Education © 2016

File size :  47.07 MB (pdf - wm)

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EBOOK Managerial Accounting 6th edition by James Jiambalvo

EBOOK

Book Title:  Managerial Accounting, 6th edition

Author : James Jiambalvo

Publisher: John Wiley and Sons Inc. © 2016

File size :  14.73 MB (pdf, wm)

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SLIDES Managerial Accounting 6th edition by James Jiambalvo

Ebook Business Communication 4th Edition by Locker and Kaczmarek

EBOOK

Book Title: Business Communication: Building Critical Skills, 4th edition

Author : Kitty O. Locker • Stephen Kyo Kaczmarek

Publisher: McGr*wH*ll Education / Irwin © 2009

File size :  37.1 MB (scan, black white)

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Ebook Strategic Brand Management 4th Global Edition by Keller

EBOOK

Book Title:  Strategic Brand Management: Building, Measuring and Managing Brand Equity 4th Global Edition

Author : Kevin Lane Keller

Publisher: Pearson - Prentice Hall © 2013

File size :  20.12 MB (pdf, wm)

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Table of Content:

Part I: Opening Perspectives 
Chapter 1 Brands and Brand Management 

Part II: Identifying and Establishing Brand Positioning and Values 
Chapter 2 Customer-Based Brand Equity 
Chapter 3 Brand Positioning 

Part III: Planning and Implementing Brand Marketing Programs 
Chapter 4 Choosing Brand Elements to Build Brand Equity 
Chapter 5 Designing Marketing Programs to Build Brand Equity 
Chapter 6 Integrating Marketing Communications to Build Brand Equity 
Chapter 7 Leveraging Secondary Brand Associations to Build Brand Equity 

Part IV: Measuring and Interpreting Brand Performance 
Chapter 8 Developing a Brand Equity Measurement and Management System 
Chapter 9 Measuring Sources of Brand Equity: Capturing Customer Mind-Set 
Chapter 10 Measuring Outcomes of Brand Equity: Capturing Market Performance 

Part V: Growing and Sustaining Brand Equity 
Chapter 11 Designing and Implementing Branding Strategies 
Chapter 12 Introducing and Naming New Products and Brand Extensions 
Chapter 13 Managing Brands over Time 
Chapter 14 Managing Brands over Geographic Boundaries and Market Segments 

Part VI: Closing Perspectives 
Chapter 15 Closing Observations

Ebook Foundations of Finance 9e Global Edition by Keown, Martin and Petty

EBOOK

Book Title:  Foundations of Finance, 9th Global Edition

Author : Arthur J. Keown • John D. Martin • J. William Petty

Publisher: Pearson Education Limited - Prentice Hall © 2017

File size :  28.29 MB (pdf - wm)

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Ebook Accounting: Information For Business Decision 2e by Nikolai, Bazley, Cunningham

EBOOK

Book Title:  Business Law: Text and Cases, 13th edition

Author : Billie Cunningham • Loren A. Nikolai • John Bazley • Marie Kavanagh • Geoff Slaughter • Sharelle Simmons

Publisher: South Western - Cengage Learning © 2015

File size :  32.75 MB (pdf - wm)

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Slides Financial Accounting 10th Edition by Kieso, Weigandt, and Kimmel

SLIDE / POWERPOINT

Book Title:  Financial Accounting, 10th Edition

Author : Donald E. Kieso, Jerry J. Weygandt and Paul D. Kimmel

Publisher: John Wiley & Sons, Inc. © 2017

File size :  88.78 MB (ppt file, zip) - from authorized publisher

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Ebook Intermediate Accounting IFRS Edition 2e by Kieso, Weygandt, and Warfield

EBOOK

Book Title:  Intermediate Accounting IFRS Edition, 2nd edition

Author : Donald E. Kieso, Jerry J. Weygandt, and Terry D. Warfield

Publisher: John Wiley & Sons Inc. © 2014

File size :  20.91 MB (pdf, wm)

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