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Home » Ebook Marketing Management 15e Global Edition by Kotler and Keller

Ebook Marketing Management 15e Global Edition by Kotler and Keller

EBOOK

Book Title:  Marketing Management , 15th Global Edition

Author : Philip Kotler & Kevin Lane Keller

Publisher: Pearson Education  - Prentice Hall © 2016

File size :  42.98 MB - wm

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Table of Contents

Part 1. Understanding Marketing Management
1. Defining Marketing for the New Realities
2. Developing Marketing Strategies and Plans

Part 2. Capturing Marketing Insights
3. Collecting Information and Forecasting Demand
4. Conducting Marketing Research

Part 3. Connecting with Customers
5. Creating Long-term Loyalty Relationships
6. Analyzing Consumer Markets
7. Analyzing Business Markets
8. Tapping into Global Markets

Part 4. Building Strong Brands
9. Identifying Market Segments and Targets
10. Crafting the Brand Positioning
11. Creating Brand Equity
12. Addressing Competition and Driving Growth

Part 5. Shaping the Market Offerings
13. Setting Product Strategy
14. Designing and Managing Services
15. Introducing New Market Offerings
16. Developing Pricing Strategies and Programs

Part 6. Delivering Value
17. Designing and Managing Integrated Marketing Channels
18. Managing Retailing, Wholesaling, and Logistics

Part 7. Communicating Value
19. Designing and Managing Integrated Marketing Communications
20. Managing Digital Communications: Online, Social Media and Mobile Marketing
21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling

Part 8. Managing the Marketing Organization
23. Managing a Holistic Marketing Organization forthe Long Run
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3 comments:

Anonim mengatakan...

request the solution manual and test bank for this edition please.

Anonim mengatakan...

pls solution manual

Anonim mengatakan...

can someone please post solution manual and test bank of economics by flynn and mcconell, any edition 19, 20 or 21. thanks

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