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Home » Ebook Strategic Management 16th Global Edition by Fred R. David

Ebook Strategic Management 16th Global Edition by Fred R. David

EBOOK

Book Title:  Strategic Management: Concepts and Cases, 16th edition

Author : Fred R. David • Forest R. David

Publisher: Pearson - Prentice Hall © 2017

File size :  15.31 MB (pdf, wm) 

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Table of Contents:
PART 1: Overview of Strategic Management
1. The Nature of Strategic Management
THE COHESION CASE: THE HERSHEY COMPANY, 2015 (HSY)

PART 2: Strategy Formulation
2. The Business Vision and Mission
3. The External Assessment
4. The Internal Assessment
5. Strategies in Action
6. Strategy Analysis and Choice

PART 3: Strategy Implementation
7. Implementing Strategies: Management, Operations, and Human Resources Issues
8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

PART 4: Strategy Evaluation
9. Strategy Review, Evaluation, and Control

PART 5: Key Strategic-Management Topics
10. Business Ethics, Social Responsibility, and Environmental Sustainability
11. Global and International Issues

PART 6: Strategic-Management Case Analysis
How to Prepare and Present a Case Analysis
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